Caroline Jerome of brand and marketing firm TBGA talks about the importance of data visualization–from the boardroom to the email inbox. She shows us why sharing data in visually pleasing and informative ways can have a huge impact on your audience. Read the full article at MarketingProfs
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Author: Vidas V.
Building Your Email Newsletter Is a Marathon, Not a Sprint
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There’s no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips. Read the full article at MarketingProfs
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5 Ways That Gen Z Differs from Millennials That You Must Take Into Account When Promoting Your Business
Traditional methods of promoting to consumers won’t always work with Gen Z.
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
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3 Marketing Tips to Regain Your Momentum
The pandemic has changed the way we shop, work and engage with brands. Don’t let your business get left behind.
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How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs
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What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs
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Right in nostalgia: The funniest ads in the history of Mexico
We present to you some of the funniest and most unusual commercials of the last century.
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eSports and influencers, a winning combination for brands
The League of Legends Worlds final in 2020 was followed around the world by a total of four million people. Will you let this audience go?
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Should Your Business Try Domain Hacking?
It can be tough to get the “perfect” domain for your business. Domain hacking could be the answer – but is it really worth it for your business?
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7 Key Metrics to Check When Running a Local SEO Audit
One single metric may show you traffic growth and sales volume, but that’s not enough to establish the overall success of your SEO strategy.
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Why Startups Can’t Ignore SEO Anymore
Effective search engine optimization strategies do more than just improve the visibility of your startup’s website.
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Influencer Marketing 101: A Blueprint for Running a Successful Campaign
Reach your ideal customers, increase brand awareness and drive sales by collaborating with influencers.
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How to Make Your Business Stand Out From the Noise
Get a comprehensive digital marketing education for 2021.
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3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business
A strong brand identity has the power to elevate and position a company in a way that can yield greater success.
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7 Steps to Creating a Winning Keyword Database
Keyword databases are your secret weapon towards a perfect content strategy.
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Transparency and Data: The Struggle for Brands in 2021
You know that feeling when you’re driving, and someone in the car suddenly asks to change the radio station? That’s how brands feel about transparency and data.
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