Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do’s and don’ts, however. Here are five of the don’ts. Read the full article at MarketingProfs
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Author: Vidas V.
The State of B2B Content Amplification
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge. Read the full article at MarketingProfs
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How To Generate Leads On Twitter
This list can help you land new business.
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Does your website have the correct structure? We tell you here
The user experience, better known as UX, is one of the most important features in the navigation of a website.
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How To Use Twitter’s Promoted Resources to Your Business’s Advantage
Learn how to put Twitter’s paid services to work to help you advertise your business and generate revenue.
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Free Webinar | June 17: Supporting Black-Owned Businesses
Small business owners will join Irene Walker from Facebook Elevate to discuss how digital tools and personalized ads have given businesses the ability to thrive in the pandemic
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VIDEO: Samsung once again mocks Apple to announce its new smartphone, but the strategy worked against it
To promote the new Galaxy S21 Ultra, Samsung once again turned to a trustworthy old woman: poking fun at Apple. However, his marketing had the opposite effect, and netizens responded with ruthless criticism.
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The Secret to Super Successful SEO
You need backlinks for SEO. Here’s how to get more meaningful links at a lower cost.
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How Marketers Can Create Better Sales Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. Read the full article at MarketingProfs
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LinkedIn Content Engagement Benchmarks [Infographic]
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider. Read the full article at MarketingProfs
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The Importance of Retweeting Content on Twitter
Find out how to use existing content to build your following and grow your brand.
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How to Write a Press Release Reporters Will Actually Read
For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.
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How to Choose the Best Social Media Platform for Your Business
Deciding which social media platform will best serve your company’s needs can be tricky. Here’s an overview to help you decide.
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How to Create LinkedIn Ads That Convert Like Crazy
The following strategies will help you create ads that make prospects want to click and buy.
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The Misunderstood Role of Personal Branding Within Organizations
How your employees portray their involvement and build a personal brand within your company can be as influential as the organization’s marketing efforts.
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How to Attract the Right Kind of Twitter Audience
First, determine your strategy — local leads, a national following or international visibility — then follow these tips for attracting an audience.
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How Instagram Stories and Instagram Live Help You Interact with Your Customers
These cool Instagram features help you grab your target audience’s attention in eight seconds or less.
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