Nowadays, consumers prefer purpose-driven brands. Use these key points to create one.
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Author: Vidas V.
If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends
Brands can capture the younger generations by establishing categories.
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12 Books to Help Refresh Your Marketing Strategy
These books from Entrepreneur Press can help you boost your marketing game.
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3 Ways to Educate Buyers Online
With science on your side, making the effort will pay dividends.
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5 Common Mistakes Made in Amazon Product Listings and How to Fix Them
Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings.
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7 Steps for Making a Successful Instagram Ad Campaign
These seven steps will help you create an effective ad campaign on Instagram whenever you need it.
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4 Key Reasons Local Businesses Fail When Using Google AdWords
If you’ve tried Google AdWords and had little to no success, find out what you could have doing wrong.
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7 Ways to Make an Unforgettable Business Name
Want people to remember your business’s name? These seven strategies can help.
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6 Ways You Can Use YouTube to Reach Your Intended Audience
Discover six way you can use YouTube as a low-cost marketing tool to generate new customers and sales.
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2 Marketing Factors That Will Never Change
Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines.
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Should You Put Your Money Into PR or Marketing?
The differences between public relations and marketing, and how each can help you with your business.
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Why User Experience Is Vital for Quality SEO
When trying to improve your website’s SEO tactics, don’t forget to consider how SEO and UX are connected.
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Get Comfortable Going Live to Market Your Business
The golden rule of marketing is to be visible where most of your potential clients hang out.
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How to Create Better Content by Conducting Better Interviews: Jay Acunzo of ‘3 Clips’ on Marketing Smarts [Podcast]
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read the full article at MarketingProfs
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Why South Korea is the God of Culture Marketing
South Koreans have so meticulously blended western influences with their home influences, it is a masterclass for every brand that desires to be both culturally relevant and economically potent.
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As COVID-19 Challenges Companies, Keep Building Your Brand
With continued challenges of the COVID-19 pandemic, new distribution channels and messaging can help continue consumer trust.
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Is Your Brand Wearing Frumpy Jeans?
Without concision and empathy, your marketing is ugly (or at least boring). Here are give tips to help you get your brand messaging on-point.
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