The product line was accused of promoting racial stereotypes.
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Author: Vidas V.
Four Ways SEO Marketing Changed in 2020–And Where It’s Going in 2021
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. Read the full article at MarketingProfs
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Burger King launches ‘Advertising Pantries’ to support local businesses
It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give greater visibility to their products and services.
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Discover a New Way to Connect With Your Audience and Launch Your Own Podcast
Learn what you need to do to start and scale a podcast.
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Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs
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2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs
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How to Stop Procrastinating and Become a Joyful Writer [Infographic]
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they’re lazy but because the task feels too daunting or boring. Read the full article at MarketingProfs
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With Influencer Marketing, You Can’t Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
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Amazon’s 3P effect and 7 other changes in people’s consumption
These are the behaviors that are changing the way consumers buy products online and the expectations they now have of this channel.
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3 Tips to Re-Engage With Isolated Consumers
Reconnect to your customer base by investing in new technology, targeted digital media and predictive analytics.
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5 Reasons Why Boutique Agencies Are What You Need Now to Get Your Message Out
There has never been a better time for the customized service, creative branding and personalized attention to detail this little area of the marketing world offers.
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Want Traffic to Your Site? Build a Newsroom.
Your own newsroom can cover topics of interest to influencers, investors, decision-makers, and other key audiences.
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5 E-Commerce Marketing Strategies To Implement This Year
Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond.
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How Taco Bell Is Becoming the World’s Most Innovative Franchise
Let’s take a glimpse at how the fast-food giant has maintained its globally iconic position.
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Meet the ‘Consumer of 2021’ and Prepare for the World After the Pandemic
After years of growth, consumption outside the home almost disappeared and many stopped going to the stores altogether. How are you attending to these changes?
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3 Ways to Drive More Sales In Your App
Getting someone to download your app is just the start. Now you need great marketing.
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How the Evolution of Video Content Will Influence Brand Visibility in 2021
In 2021, brands must evolve to produce relevant video content or risk losing followers.
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