CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it’s poised to transform the Asia-Pacific region as well, starting with China.
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Author: Vidas V.
Learn This Useful Way to Approach ‘Impossible to Solve’ Problems
The biggest mistake companies make is failing to chip away at the corners of a large, long-term problem.
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LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers
We’re all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. Read the full article at MarketingProfs
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Seize These Big Opportunities for Smaller Brands to Make More Money
Smaller businesses/brands now have access to many of the best marketing communications minds to help them build and grow their brand.
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3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, “What has our marketing team done for us lately?” Here’s how to convey the value of your marketing team.
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The Difference Between Growing a Business and Growing a Brand
Four reasons why entrepreneurs should focus on growing their brand as much as they focus on growing their business.
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Free Webinar | Feb 16: How a Unique Approach to Marketing Can Propel You to the Top as an Industry Leader
During this webinar we’ll cover the actions, tools and mindset needed to deploy authority marketing. You’ll leave with a clear understanding of how you can attract more clients — and charge higher rates — based on who you are, not just what you do.
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Free Virtual Book Reading | Feb 17: Don’t Just Influence–WINfluence: A Virtual Book Launch with Author Jason Falls
Join author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, as they discuss Jason’s new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. This virtual book launch will feature a reading by the author and a fireside chat Q&A about the power of influence marketing.
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How You Should Be Evaluating Your Content Marketing Success
Understanding your results comes down to these three metrics
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Five Tips for a More Personalized B2B Content Strategy in 2021
2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs
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The Growing Risks of Digital Advertising, and How Brands are Fighting Back
More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is.
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I Changed My Brand’s Name. It Was Scary But Worth It.
How to change the name of your podcast, newsletter, personal brand or anything else.
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Every Business Needs Positive Online Reviews. Here’s How to Find Them.
The critical facts behind customer feedback.
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The 7 Steps to Managing Your Ad Agency
Ensure that your advertising dollars are working toward your desired goals.
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Light or Fat-Free? Learn to Understand the Fine Print of Food.
Light, sugar-free or fat-free foods are some of the most sought after in the supermarket. But do we know what we are buying?
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5 Mistakes You’re Making With Your Email List
These five email misconceptions hurt your chances for success. Here’s why and how to avoid them.
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3 Simple Ways to Boost E-Commerce Sales
Discover best practices for optimizing your website’s user experience and SEO to grow your sales.
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