A useful guide for choosing the right path to online justice.
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Author: Vidas V.
3 Ways to Become a Purpose-Driven Company
The co-founder of a social impact marketing agency shares tips for leaders to be more purposeful in their business practices.
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These Are 10 Brands That Won’t Air Commercials During Super Bowl LV
Coca-Cola, Ford and Budweiser are among the big names sitting this year’s Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.
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Selling Online? Here Are 4 Things You Need to Know About SEO.
SEO is the kingmaker in the age of ecommerce. But a sound SEO strategy can do more than help you own keywords.
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5 Stock Design Asset Resources to Help Drive Sales and Traffic for Your Business
Marketing is easier when you have the platforms to support it.
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Free Webinar | Feb. 11: Smart Storytelling for Impactful Marketing
Join Julian Mitchelll, Founder of IQ Labs Inc., to learn the art of strong brand building through impactful storytelling.
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What Marketers Need to Know About Influencer Marketing in 2021
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
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How to Simply (and Successfully) Market Your ‘Not-So-Sexy’ Business
Not all products and services have obvious surface appeal, but the good news is you can still steer them toward success.
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5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
These strategies will help you build hype and win customers before your products are available.
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2021: The Year of the Customer
After a tough year, it’s time to go back to basics and focus on what really matters — your customers.
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Five Steps to Winning Back Lost Customers by Using Targeted Content
Losing the occasional customer is an inevitable reality–but it doesn’t have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. Read the full article at MarketingProfs
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Why Your First 1,000 Customers Are Your Most Important
How do you take a product to market? Watch as VC Jesse Draper coaches a first-time founder, and explains how to do digital marketing on the cheap.
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5 Ecommerce Marketing Strategies That You Should Try This Year
Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond.
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3 Trends that Can Boost Your Amazon Business in 2021
As competition is reaching peak levels on Amazon, it pays to look for underutilized marketing methods to elevate your brand and business.
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Your New Content Marketing Engine: Podcasting
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs
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The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs
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Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
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