To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers’ stage in their purchase-decision journey. You’ll improve the chances of conversion–and increase sales and revenue. Read the full article at MarketingProfs
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Author: Vidas V.
How ‘Tangential Content’ Can Elevate Your B2B Company’s Link-Building
Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there’s no major launch or corporate-level change to attract publishers. Regardless, you can use “tangential content” to build links throughout the year. Read the full article at MarketingProfs
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Is Your Business Catering to Its Customers Or Its Product?
Product-centric focus can detract from customer experience. Here’s how to change that.
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What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program.
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Could You Be Making (or Multiplying) Your Income With Instagram?
From vendors to hobbyists, learning to build and monetize an IG following could accelerate your career.
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3 Social Media Hacks to Help Your Content Go Viral
Hint: Targeting emotions is key.
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How to Make Product Videos That Actually Drive Sales (Article 1 of 3)
Particularly when you’re dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right. Read the full article at MarketingProfs
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Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. Read the full article at MarketingProfs
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Why Building a Personal Brand Is More Important Than Ever
Creating experiences and being able to influence your customers are the keys to success.
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How to Land Your Product On This Year’s Holiday Gift Guides
Editors offer advice for marketers approaching publications this holiday season.
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Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. Read the full article at MarketingProfs
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Scale Your Marketing in Minutes With This Tool
SimplyMarketing lets you create hundreds of headlines in minutes.
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How to Avoid Toxic Positivity
When it comes to branding, stay positive but don’t overdo it.
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This Simple Tool Adds Social Proof to Your Website
Generate more leads and buyers with Provify.
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How to Market in a Niche Industry
Many reputable and successful companies have gained traction from focusing first on a niche market.
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How the Sales Process Has Drastically Evolved to Fit the Future
To be successful, sales reps need to let go of outdated sales tactics and embrace a new process led by more informed buyers.
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Learn Digital Marketing Secrets From an Online Entrepreneur
This $60 course will teach you how to reach customers at every stage.
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