Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs
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Author: Vidas V.
Don’t Even Think About Facebook Ads Until You Have These 5 Things In Place
Otherwise, you’ll be doing little more than drain your advertising budget.
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The Indecent Crete Proposal
How one very strange date in my 30s still applies to the way I do business today.
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Starting a Digital Business? Here Are Common Pitfalls to Avoid
A three-step plan for setting off in the right direction.
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What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing
Why YouTube shuttered its self-service influencer marketing platform.
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Learn How to Engage Gen Z With Email Marketing
Don’t believe the stories you’ve read about how Gen Zers don’t use email.
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More Than Changing Racist Names, Brands Must Create New Social Footprints
The five things brands with troublesome logos and history must do to change.
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An Easy Three-Step Headline Formula That Grabs Customer Attention in Just Five Minutes (With Examples)
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. “It” is your headline–the first thing that gets noticed. If people don’t read your headline, they don’t go on to read your content. Here’s how to easily write headlines that get read. Read the full article at MarketingProfs
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What Are Loop Giveaways and How Can You Use Them to Gain Millions of Followers?
Brands and influencers are embracing the power of loop giveaways. Here’s how they work.
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COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
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Why Hiring an Expert Is Smart When Undertaking a Rebrand
Bringing in external help may seem overwhelming, but a branding expert can provide a lot of insight that you may not be able to provide from an internal perspective.
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Free Webinar | August 6: A Guide to Developing Your Social Media Positioning
Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.
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3 Ways to Build a Sustainable Business Post-COVID, According to Jon Taffer
Creating a strong operation for the future will require thinking ahead – and acting now.
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How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget
When every cent of your brand’s marketing budget counts, the quality of your video content might suffer. Fortunately, there’s a better way of doing things.
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How to Boost Sales When Consumers are Spending Less
It takes an acute level of adaptation, but it can be done.
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Are You Ready to Start With Paid Media? Here’s What You Need to Know.
When it comes to reaching new customers, an excellent paid media strategy starts with setting goals. If you don’t know where you’re headed, how do you know where to go?
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3 Strategies For Business Communication During Crisis
Business communication has always been important, but it is doubly important in crises.
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