We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business.
Continue reading
Author: Vidas V.
Using PR to Generate New Leads Is More Important Than Ever
A five-step guide for translating press coverage into new customers.
Continue reading
Don’t Listen When Your Customers Say They’re Reining in Spending
During and even after a crisis, people respond emotionally … and they spend the same way.
Continue reading
Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs
Continue reading
Top 5 Mistakes Companies Make on Instagram, and What to Do Instead
Instagram is not a platform that businesses can afford to ignore–but it can be challenging for businesses that don’t have “Instagrammable” products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. Read the full article at MarketingProfs
Continue reading
How to Identify the Best Long-Tail Keywords
These strategies can help improve your website’s traffic and conversions.
Continue reading
Now Is the Ideal Time to Invest in Influencer Marketing
Influencers drive engagement and are cost effective.
Continue reading
How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19
Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs
Continue reading
How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs
Continue reading
This $30 Bundle is Your Guide to Digital Advertising and Marketing in 2020
Learn trends, tools, ad sales, programmatic advertising, and more.
Continue reading
How to Build a Brand Story That Buyers Emotionally Connect With
Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.
Continue reading
How Your Company Can Grab Customers’ Attention Amidst the Noise
Learn how to position your brand with buyers in this new economy.
Continue reading
Strategies for Using Relevant Content to Scale Your Brand
Plus, this branding expert explains how entrepreneurs can use content creation to foster growth.
Continue reading
Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
We spend countless hours planning, building, and testing landing pages. Yet, they don’t always perform as we expect them to. This article will provide inspiring examples and practical advice you need to make sure your next landing page is incredible. Read the full article at MarketingProfs
Continue reading
Free Webinar: Secrets of Building a Successful Consumer Brand That Customers Love
Learn how to make customers fall in love with your brand and keep coming back for more.
Continue reading
3 Insider Tips for Creating a ‘Productized’ Business (Even if You Offer Services)
Take a page straight from retail and ecommerce by building your model around creation, marketing and selling.
Continue reading
Social Distancing Is Changing the Way We Write. That’s a Problem.
Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack of social interaction is limiting our ability to communicate effectively. Including in our writing. Read the full article at MarketingProfs
Continue reading