You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs
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Author: Vidas V.
“Can I Ask for Payment During Coronavirus?”
Yes, but you need to craft a very compelling, very targeted pitch.
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5 Ways to Grow Your Customer Base Organically
During trying times, new customers can be your lifeline.
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Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the full article at MarketingProfs
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Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs
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How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs
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The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces
Your content may be top-notch, but if your design sucks, you’re going to turn off your intended audience. Here’s how to avoid these 10 big mistakes.
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Here Is a Simple, Affordable Way to Build Marketing Landing Pages in Minutes
Start generating leads and getting customers. All it takes is a $50 investment.
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Want to Drive More Sales Today? Offer a 30 Percent Discount.
In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.
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Want to Drive More Sales Today? Offer A 30% Discount
In a survey of more than 5,000 shoppers, people said they’re open to advertising… so long as the price is cut.
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3 Ways to Build and Grow a Successful Business in 2020
Shanda Sumpter, founder and CEO of HeartCore Business, outlines lessons to help any entrepreneur find success.
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How to Adapt Your Messaging to the Sudden Change in the Marketplace
Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging.
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Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and allows you to reach ideal customers in larger numbers. It can help you pave a path to strategic results. Read the full article at MarketingProfs
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Meet the Man Behind Burger King’s and Popeyes’ Viral Marketing Campaigns
Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here’s how.
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Why You Should Consider Contribution Marketing Right Now
How do you call attention to your business during this unprecedented time? By helping those in need.
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A Quick Guide to Protecting the Name of Your Business
Learn about trademarks, copyrights and more.
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There Is More to Growth-Hacking Than You Know
Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing.
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