Effective communication values the recipient over the sender.
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Author: Vidas V.
B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs
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What Franchises Should Know Before Hiring a PR Firm
Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here’s how to find a match.
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3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)
From marketing to mission statements, the tools and techniques you need to change your narrative.
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4 Ways to Create Deeper Connections With E-Commerce Customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships.
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The 4 Key Steps to Creating Your First Ad Campaign
How to ensure you’re setting yourself up for success.
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Get Up to Speed on the Marketing Flywheel
Forget the funnel. This is what customers want.
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3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
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How to Convert Someone to Your Cause in 5 Simple Steps
Phillip Stutts discusses the branding and marketing lessons he’s learned from working in politics for the past two decades.
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4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
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This $15 Course Can Help You Break into a Growing Marketing Channel
Reach more audiences with this Final Cut Pro X course.
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Why You Should Be Buying Facebook Ads Now
Take advantage of lower costs and seize market share.
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3 Strategies to Improve Your Customer Service Experience
Three tips that can help you retain and form relationships with your customers.
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How to Strategically Generate Search Engine Traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI.
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Why TikTok Will Never Die
Here’s how companies and brands can create viral marketing content on platforms like TikTok.
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Why You Shouldn’t Try to Control Anchor Text When Link-Building
Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item. Read the full article at MarketingProfs
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4 Strategies to Make Your Sales Funnels Convert in 2020
How to win over customers online.
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