Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs
Continue reading
Author: Vidas V.
How to Use TikTok to Promote Your Business
#TikTok for the win!
Continue reading
3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
The retailer’s brick-and-mortar pitch should resonate with all businesses.
Continue reading
How to Write a Winning PR Pitch
A three-step guide to gaining meaningful journalistic coverage.
Continue reading
Creating Content? Make Sure You Have These Four Team Members
Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs
Continue reading
The State of Podcasting: Audience, Content, and Advertising Trends
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs
Continue reading
This Custom Link Tool Can Simplify All of Your Marketing
Create unique audiences and get detailed analytics from all of your links.
Continue reading
How to Get Influencers to Promote Your Brand
Jersey Champs founder Sean Kelly explains how he’s leveraged influencers for massive growth.
Continue reading
Free Webinar: 5 Strategies to Prepare Your Business for the Holiday Rush
Learn to prepare your business for the holiday rush-both in terms of sales and operations.
Continue reading
2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
Continue reading
3 Popular Business-Naming Habits Worth Breaking
One-size-fits-all wisdom doesn’t always apply to a wide range of businesses.
Continue reading
4 Ways to Spice Up B2B Marketing
Who says business-to-business campaigns have to be boring?
Continue reading
What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?
Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
Continue reading
How to Deliver More Authentic Customer Experiences
You may not be able to control what your customers say about you, but you can certainly influence it.
Continue reading
How Modern Marketing Will Change In the Next Few Years
The changing landscape of marketing calls for even more education on the latest trends, and Eric Siu is here to help.
Continue reading
5 Ways to Complement Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential.
Continue reading
3 Ways to Market Effectively to Different Generations
Start by discarding some unfounded assumptions.
Continue reading