Vidas V. - Online Marketing

October 16, 2019 Content Marketing

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs

October 15, 2019 News

Is Your Brand Engaging or Intrusive?

A brief guide to developing constructive consumer relationships.

October 15, 2019 News

5 Proven Strategies to Quickly Launch Your B2B Product (and Scale Things Even Faster)

Launching a B2B product is no small task; fortunately, there are a few proven ways to expedite the undertaking.

October 15, 2019 Content Marketing

Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards. Read the full article at MarketingProfs

October 13, 2019 News

How the San Jose Sharks Score With Fan Experience

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience.

October 13, 2019 News

Creative Marketing Ideas to Get More Customers and Followers

If your marketing team’s creativity has stalled out, these three tactics will get it flying high again.

October 11, 2019 News

13 Expert Tips to Increase Online Conversions in 2020

Lessons learned from ManyChat’s annual Conversations Conference

October 11, 2019 News

4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks.

October 9, 2019 News

How to Develop Your Personal Brand Like a Marketing Professional

Creating a successful personal brand is doable, especially if you have a dedicated process in place.

October 9, 2019 News

Winning Small Business Awards Can Boost Your Company’s Credibility. Here’s How to Get Started.

It can pay to win ⁠- and in most cases, you can’t win if you don’t apply.

October 9, 2019 Content Marketing

10 Shortcuts to Gathering High-Quality Whitepaper Content

Even the most complex material can be generated and fleshed out in simple ways–via straightforward processes–to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences. Read the full article at MarketingProfs

October 8, 2019 Content Marketing

10 Email Subject Line Formulas to Skyrocket Your Open Rate

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article at MarketingProfs

October 7, 2019 News

Communicating Purpose Can Create a Boom in Business

Companies need to understand the growing importance of social responsibility to their customers.

October 7, 2019 Content Marketing

Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders. Read the full article at MarketingProfs