Discover how to optimize your online presence in a crowded and noisy digital environment.
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Author: Vidas V.
Six Reasons It’s Time for Brands to Replace Stock Photos With User-Generated Content
As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs
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The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs
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Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs
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Five Extra-Powerful Ways to Build Authority With Content
This article is for ambitious marketers. If you’re one, you know that publishing the occasional blog post, though worthwhile, isn’t enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more–such as these five potent authority-builders. Read the full article at MarketingProfs
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The Big Money Behind Big Dinosaurs: Meet Victoria the Largest T. Rex to Ever Tour
The second-most complete T. rex is about to embark on a world tour. Will museum attendance records fall to this mighty hunter?
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This Facebook Ads Strategist Answers the 3 Commonly Asked Questions
I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform.
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Learn to Drive Growth and Sales Online with These 9 Courses
From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education.
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How to Choose Your First E-Commerce Product
And do it without taking too big a risk.
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Streamline Your Marketing Campaigns With This Analytics Link Tool
Ushort helps you gather data and optimize your marketing campaigns with simple tools.
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4 Tips for Creating Brand Fanatics
Strong customer relationships are the single best thing that can happen to your bottom line.
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The Best Way to Brand Your Plant-Based Business
When it comes to food without animal products, the right descriptor can be make-or-break.
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5 Creative Ways Consumer Data Can Quickly Scale Your Business
The right applications can benefit both you and your customers.
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5 Email-Marketing Strategies to Conquer Consumer Inaction
Start creating list segments based on actions users don’t take.
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How to Target Your Content and Jumpstart Your Marketing Campaign
Eric Siu explains how to help your business see dynamite marketing results.
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How to Use Infographics as Effective Marketing Tools [Infographic]
Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins–in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. Read the full article at MarketingProfs
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How to Create and Use Infographics for Your Content Marketing
Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here’s how to take advantage of infographics in your marketing efforts. Read the full article at MarketingProfs
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