Boll & Branch’s married co-founders, Scott and Missy Tannen, didn’t pay attention to the naysayers.
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Author: Vidas V.
How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
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7 Reasons People Hate Your Ads — and What to Do About It
Accepting these hard truths will help you create better, more effective ad campaigns.
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The Complicated Business Of Advertising And Marketing In Cannabis
With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.
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How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs
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Hold That Door! 7 Rules for an Elevator Pitch.
Make the most of precious moments with a captive audience.
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3 Powerful Uses of Machine Learning in Marketing
Machine learning is proving to be powerful for brands and marketers alike. Here’s how.
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Are You Looking to Make a Career Switch?
Here’s some advice for those getting started in marketing.
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How to Boost Sales With Seasonal Products
Just because the leaves turn doesn’t mean profits have to fall.
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The Real Reason Sales and Marketing Teams Use AI
How artificial intelligence can make your team more human.
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7 Strategies to Keep Making Money Under Any Circumstance
These tips can help your business survive hard times.
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6 Ways to Use Instagram to Boost Your Business, According to a Product Manager at Adobe
In her role at Adobe, Veronica Belmont works to help people bring their ideas to the masses on social media. One of her tips: Create a content calendar for Instagram.
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Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs
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Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs
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Closing the Gap Between Brand Promises and Customer Trust
Here are four questions every company should ask before marketing for consumer bucks.
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Nine Cringey Mistakes in Marketing Writing and Content
Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs
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3 Things to Double-Check Before You Hit Send on That Email
These details may seem like common sense, but they’re often easily overlooked when sending out marketing emails.
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