Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs
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Author: Vidas V.
Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic.
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How to Use Podcasting to Help Your Brand
The ubiquitous multimedia platform can broaden your reach grow your bottom line.
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How Blockchain Principle Can Boost PR Outcomes
A decentralized approach to marketing might be the ticket.
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Don’t Space Out: How to Use ‘Storm Area 51’ to Create Buzz for Your Business
The Storm Area 51 meme could be the perfect way to generate social media heat for your business.
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How to Make PR Work For You
Here are the decisive factors you won’t learn in an online marketing course.
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The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs
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4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook
Put your money where your online retailer is.
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4 Ways Visuals Can Make Your PR Pitch a Success
Sometimes, images are everything.
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How to Create Effective Sales Enablement Content
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs
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How to Get a Book Contract From a Legitimate Publisher
It could be the key to marketing your business and advancing your career.
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This $20 Email Tool Could Take Your Marketing Strategy to New Heights
You don’t need any coding skills to build these email templates.
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Learn to Write Copy That Sells With This $11 Online Course
Learn how to write copy that sells and watch the money roll in.
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6 Simple Tips to Get More Search Results for Your Website
Find your brand name in the top Google results with these strategies.
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How to Know Whether Writing a Book Will Grow Your Business
Follow these guidelines to make the smart choice and get the most out of it.
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4 Tips for Launching a Successful Rebrand
A break with the past can be just what the doctor ordered.
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6 Ways to Find Clients Online and Offline
As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try.
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