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Author: Vidas V.
Why Digital Marketing Is More Important Than Ever Before [Infographic]
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs
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Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing Smarts [Podcast]
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Read the full article at MarketingProfs
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Learn How to Start and Market High-Quality Podcasts
This training bundle offers actionable insights on how to launch your podcast and reach more listeners.
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The New, Cool Term For Cannabis? It’s Still Up For Grabs.
The industry is looking for a new name without negative and dated connotations. ‘Cannabis’ may just have to do.
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Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations. Read the full article at MarketingProfs
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How This Entrepreneur Scaled a Summer Camp Funnel to 7 Figures
Want to grow your business? These three marketing tips can help.
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These Women Entrepreneurs Have Created a Multimillion-Dollar Business by Reinventing Sorbet
The co-founders of Sorbabes emphasize educating consumers about how their product is different than what they’re used to.
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10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking.
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What Are ‘Google Penalties,’ and Why Do You Need to Avoid Them?
Many businesses have been sunk by Google’s algorithm updates. Don’t become one of them.
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Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs
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How Much Should You Spend on Social Media Marketing?
It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients.
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How to Use Video in Your Email Marketing
People love videos, and videos boost engagement rates. So try embedding a video into your next email.
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Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs
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The Payoff of the Partnership Between Marketing and Creative [Infographic]
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can’t just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs
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Why You Should Develop a Personal Ethics Statement
This statement can differentiate you from other businesses and entrepreneurs in your space.
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