As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor?
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Author: Vidas V.
This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn’t Ready for Retail
Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
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The 3 Types of Freedom Affluent Shoppers Are Craving
By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
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6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
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How Cameo Survived a Public Relations Nightmare
By confronting the issue head-on, the startup regained its customers’ trust.
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3 Ways to Tell Your ‘Brand Story’ So Your Audience Won’t Tune You Out
Use these three tips to pull off the kind of immersive, dynamic storytelling that even the most ad-shunning of consumers will find hard to ignore.
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5 Automated Email Marketing Messages You Should Be Using
Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it.
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Five Steps to Building Trust With Thought Leadership
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs
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The Secret Weapon That Targets Your Customers Whether They’re on Amazon or Not
Find out how to use Amazon’s demand-side platform to target your customers wherever they are online.
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This Cannes Lions Festival Winner Talks Survival, Video Storytelling and State of the Advertising Industry
Check out how this marketing strategy for Whoppers helped one advertiser win big.
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5 Quick-Fire Paid Marketing Tips to Make Sure Your New App Isn’t a Flop
For programmers, building that dream app is a true passion project. But passion alone won’t turn an app into a success.
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Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article at MarketingProfs
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Chick-fil-A Is Giving Away Free Food Today — Here’s How to Get It
Check out how to get free lunch (yes, it does exist) at Chick-fil-A today, and at other restaurants throughout the year.
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12 Ways to Get More Out of Your Business’s Live Video Marketing
To explode your live video engagement, follow these tips.
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Making Loyal Customers Out of Self-Made Millionaires
When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent.
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Gain Financial Freedom With Your Own Ad Agency
This online course shows you how to start a marketing ad agency for greater flexibility at work and at home.
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Why Having a VIP Backer Like John Legend Can Boost Your Business
Getting a celebrity to invest in your vision as well as your business offers you more than just star power.
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