Sandy Rubinstein, CEO of DX, a digital marketing and advertising firm, emptied her personal savings to bankroll her company for 18 months and get back in the green.
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Author: Vidas V.
The 3 Questions You Must Answer to Make Your Brand Stand Out
In today’s competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here’s how.
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These Entrepreneur Brothers Ditched Coffee for Matcha and Built a Multimillion-Dollar Drink Brand
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know
To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion.
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The Top 5 Challenges Facing Today’s B2B Sales Teams (and How to Fix Them With Marketing)
To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona.
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