Author: Vidas V.
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
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Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.
Two Canadian ice cream entrepreneurs playfully put “Jesus” in the shop name. Predictably, a lot of Christians aren’t amused.
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3 Tips for Hosting a Marketing Industry Event That Doesn’t Suck
One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
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How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups
Here are some best practices for exit intent pop-ups based on our experiments and extensive research.
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Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.
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The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture
Use the photo-sharing platform to track your customers and viewers. Then compile the Instagram analytics your business needs. Here’s how.
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