Author: Vidas V.
McDonald’s Is Flipping its Iconic Arches Upside Down in an Unprecedented Statement
The company is also flipping its logo on all its digital channels to celebrate International Women’s Day on Thursday.
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Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
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Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again.
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When to Use Your Email Signature for More Than a Sign-Off
The email signature can be a powerful marketing tool — but it can quickly become an irritating vehicle of self-promotion.
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Small Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers. Then he founded Hubba.
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Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.
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The Challenge
The Challenge THE CHALLENGE PROGRAM DETAILS To eliminate overwhelm and help you get results fast, The FourPercent Challenge is broken down
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