Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.
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Author: Vidas V.
Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.
Yeah, yeah, those big guys have massive marketing budgets, all right. But you’ve got smarts and that’s not something you should discount.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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Join The Four Percent Challenge
Why to Join The Four Percent Challenge? WHAT IS THE FOUR PERCENT CHALLENGE? Join The Four Percent Challenge – is the
Continue readingWhen Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
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When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading
This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying Power
Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
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