Use these tips to develop a marketing message that get your prospects attention and help you reel in more business.
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Author: Vidas V.
The 12 x 12 x 12 Rule for Successful Networking
If you follow the three parts of this rule carefully, you can learn to network successfully.
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Get the Most From Google’s Keyword Planner
Put Google’s massive storehouse of data to use to come up with a great keyword list.
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This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here’s How to Get Ahead of the Trend.
What do you know about Messenger marketing?
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Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
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Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
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Bpm’online has a built-in advantage for complying with GDPR
The company’s business process management is so integral to its platform that it is represented by an acronym in its name.
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Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
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Registration for MarTech is open!
MarTech returns to the West Coast on April 23-25 with martech experts, awesome keynotes and an expanded Expo Hall experience that drops you directly into the center of the martech landscape! As the industry matures, 2018 brings more change and innovation. Increasing martech adoption is impacting…
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How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand’s VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO.
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Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
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2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust.
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Marketing Day: Black Friday by the numbers, Tumblr CEO steps down & Facebook’s ad principles
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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CMO audit series, Part 6: Analytics
In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in marketing analytics and how to implement them.
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Black Friday by the numbers: Another year of e-commerce records
Data from Adobe, Monetate, Rakuten Marketing, Salesforce and Shopify shines a light on Thanksgiving and Black Friday weekend sales activity.
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Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over
The microblogging platform’s business has struggled since selling to Yahoo in 2013.
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Facebook outlines its advertising principles to show it has them
After being criticized for the ways its ad platform can be misused, Facebook has responded by listing the principles governing its use.
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