Author: Vidas V.
This Entrepreneur Learned That When You Try Making ‘Something For Everyone,’ You Attract Nobody
You want customers to love your product, of course. But what happens when they don’t? The simple answer: You have to make a change — and it won’t be easy.
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What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
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Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You’ve Probably Already Absorbed.
3 Ways to Ensure Early Content Marketing Efforts Pay Off
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.
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Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?
Build Facebook Live videos into your social and overall marketing outlook to gain the constant viewership that can be monetized.
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Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
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Why Richard Branson’s Website Makes Sales (And What You Can Learn from Following His Lead)
How to Pick Your First SEO Keywords
Chances are, you’ve heard a lot about search engine optimization. But do you really know how to use SEO to boost your ranking?
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5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
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