Four strategies to reach a new demographic without changing what current customers already love about your company.
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Author: Vidas V.
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following
In our upcoming episode of ‘Tough Love Tuesday,’ the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
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5 Reasons Your Startup Isn’t Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company’s visibility.
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Regardless of What You May Think, Canada Has Always Been a Tech Hub
Oh, Canada! It’s home to the ‘Silicon Valley of the North,’ and the reason for that has nothing to do with President Trump’s immigration policies.
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What Netflix Habits Reveal About Your Target Audience
Viewers’ “recently watched” lists offer insights that can help marketers deliver highly targeted messages. “Santa Clarita Diet,” anyone?
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How Chief Marketing Officers Can Innovate With Direct Mail
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
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How I Defined My Brand Language Using This Secret Tool
In our latest episode of ‘Tough Love Tuesday’, brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
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5 Ways Stock Art Might Be Killing Your Small Business Brand
You could get sued. Your image could pop up on a competitor’s site. It can’t be trademarked. So, stop defending stock art because it’s “cheap.”
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3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
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Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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The great martech debate: Build vs. buy
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
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Please visit Marketing Land for the full article.