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Author: Vidas V.
Branch now offers its Deep Linked Email solution on a majority of ESPs
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AdWords ad rotation settings to get trimmed: Optimize or don’t
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The game changer in retail personalization: Consumer identity management
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Throw a party with your advertising data
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How media companies are creating episodic series for Instagram Stories
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Yelp introduces custom (local) audiences for national advertisers
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Instagram starts putting Stories, but not Story ads, on its website
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Marketing Day: Real-time attribution, location modifiers & AdSense User First beta
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Your account structure might be hurting performance. Here’s why (and how to fix it)
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Why real-time attribution is (mostly) irrelevant, and what to do instead
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Lookalike modeling breathing new life into old channels
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Google says we don’t need no stinking location modifiers… or do we?
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Google launches AdSense User First beta to test if fewer ads & better targeting can make more money for publishers
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3 reasons I deleted your cold outreach email
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Lithium adds Jive-x tech to its customer community platform
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Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
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