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Author: Vidas V.
Influencers vs. thought leaders and the rise of image analytics
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Why emotion is crucial to create brand advocates — and what you can do about it
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Spotify’s VP of Growth: CRM is much more than off-the-shelf software
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Forrester Wave: Social ad tech tools are still an ‘immature’ category
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Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news
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Meet today’s CMO: Multisport athlete
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Demand gen tunnel vision: Why your company probably needs to invest in branding
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Facebook culls 17 types of posts that Pages can no longer boost as ads
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Report: More than 50% of digital media time now spent within five mobile apps
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Snapchat lets advertisers control the types of content their ads appear next to
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Narrativ marries affiliate links with real-time auctions
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WorkSpan launches a platform for joint marketing campaigns
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5 steps to grow your app user base, lifted from the Uber playbook
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Retailers: The high cost of holiday packages going undelivered
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2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
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Marketing Day: Facebook adds publishers’ logos, IAB’s Podcast Playbook & more
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