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Author: Vidas V.
Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
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To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
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At IAB Programmatic Symposium, digital advertising looks to grow up
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Eye-tracker Tobii acquires fellow eye-tracker Sticky
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Ad fraud detection: A guide for marketers
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5 strategies to improve your ad copy
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MarTech, conversational UI, and the future of connecting with customers
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Using search and social to support TV advertising
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The effect of Moore’s Law on behavioral marketing
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7 Real-World Tips for Better Social Engagement
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Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more
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7 unannounced updates to Google My Business we’ve seen in 2017
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Google Actions are now available to smartphone app developers
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Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
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After recent News Feed changes, Facebook offers guidance for publishers
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