When it comes to “brand experience,” harnessing the power of the five senses in your brand strategy will completely change how your customers respond to you. Here’s how.
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Author: Vidas V.
5 Tips for National Institute of Standards and Technology Compliance
NIST compliance, or the National Institute of Standards and Technology (NIST) Special Publication 800 series, is a set of security standards that organizations must adhere to in order to protect sensitive data. Compliance with NIST ensures that organizations take the necessary steps to secure their networks, systems and data from cyber attacks. The NIST framework […]
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Tired of Customers Abandoning Their Online Shopping Carts? Here are 7 Foolproof Strategies to Improve the Checkout Experience
Here are seven tips to improve ecommerce checkout impact, including making costs and fees clear upfront, offering multiple payment options, making the online checkout button easy to find, and ensuring the user has a secure checkout experience.
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The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It.
Turns out, most of us don’t want to be reminded that we’re eating a chip made out of a bird.
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How to Make Your Higher Education Institution More Appealing to Prospective Students
College enrollment has been declining since 2010. Here are a few strategies to attract more prospective students to your institution.
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The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
A successful Shopify store is built on a solid marketing strategy. Read on if you want to discover the secrets of Shopify marketing.
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How This Newsletter Writer Got More Than 300,000 Subscribers, and Now Makes “Significantly More” Than He Did At His Day Job
Lenny Rachitsky of Lenny’s Newsletter shares his multiple phases of growth.
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5 Proven Tips to Better Understand Your Audience and Drive Sales
You can’t sell to your ideal buyer if you don’t know the first thing about them.
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4 Conversion Tips to Boost Your Ecommerce Sales & Revenue
Are you looking to boost your e-commerce sales and revenue? Look no further! I’ve compiled a list of 5 conversion tips that will help take your online store to the next level. From optimizing your product pages to implementing a retargeting strategy, these tips are guaranteed to drive more sales and increase your revenue. Before […]
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Considering a Move? Why Louisville is the Place to Be
The city of Louisville, Kentucky was chartered in 1780 in honor of King Louis XVI. Located on the falls of the Ohio River, the southern city has become famous for several reasons. First, the basketball team the Kentucky Colonels won the most games in the history of the American Basketball Association, despite it not being […]
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These 7 Founders Share The Best Investment They Made Before They Launched
From coaches to trademarks, seven founders share the steps they took before they started their business.
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4 Marketing Trends You Should Implement This Year to Drive Growth and Improve Sales
2023 is the year for SMBs to optimize their marketing automation, starting with implementing these four trends.
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8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates
From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch.
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Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients
From self-diagnosing to looking up reviews, more patients use the internet to make health care decisions today. Successful medical practices must embrace digital marketing to bring in more patients — here’s how.
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ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here’s why.
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5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure
Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure.
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5 Ways ChatGPT Will Impact Digital Marketing
ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.
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