Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.
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Author: Vidas V.
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
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Google introduces Android Auto ‘phone-screen experience’ to expand market
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays.
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10 ways to “science the s**t” out of marketing
You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.
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IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
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The FTC isn’t going to save influencer marketing from itself, but the industry could
Contributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.
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The insider’s guide to choosing a programmatic buying platform
Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask when choosing a programmatic buying platform.
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The One Thing You Must Have for B2B Marketing Success: Be the Best Answer
While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy. […]
The post The One Thing You Must Have for B2B Marketing Success: Be the Best Answer appeared first on Online Marketing Blog – TopRank®.
Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons. Despite the slower adoption and failure to live up…
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Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Successful SEO programs require content that supports the entire buy cycle
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.
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Quiz: Are you ready to adopt Account-Based Marketing?
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.
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Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
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[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”…
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Why the email list takes second place to the phone book
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads.
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Turning content pages into lead generators
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
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[Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
Is Google Home really a “fail” on its first day being available to the public? We’re joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.
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