Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
Continue reading
Please visit Marketing Land for the full article.
Author: Vidas V.
Facebook adds new tools for local discovery and commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
Continue reading
Please visit Marketing Land for the full article.
A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B
This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the […]
The post A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B appeared first on Online Marketing Blog – TopRank®.
Yahoo Q3 revenue beats estimates though search and display revenues were down
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Study: Full-page interstitials alienate users, send them racing for the X-it
However, opt-in, contextually relevant video saw positive response from users.
Continue reading
Please visit Marketing Land for the full article.
Instagram highlights Stories on Explore tab to boost viewership
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.
Continue reading
Please visit Marketing Land for the full article.
eBay Collective launches with “Shop the Look” AI technology
Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.
Continue reading
Please visit Marketing Land for the full article.
Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Continue reading
Please visit Marketing Land for the full article.
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
Continue reading
Please visit Marketing Land for the full article.
Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
Continue reading
Please visit Marketing Land for the full article.
Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
Continue reading
Please visit Marketing Land for the full article.
7 marketing gimmicks that could damage your brand
It’s one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
Continue reading
Please visit Marketing Land for the full article.
Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar — which is now hidden behind a button.
Continue reading
Please visit Marketing Land for the full article.
50 Top B2B Marketing Influencers
First of all, Happy 10th Birthday to our favorite B2B Marketing Influencer, Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. […]
The post 50 Top B2B Marketing Influencers appeared first on Online Marketing Blog – TopRank®.
50 B2B Marketing Influencers Speaking at #MPB2B 2016
First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small […]
The post 50 B2B Marketing Influencers Speaking at #MPB2B 2016 appeared first on Online Marketing Blog – TopRank®.
Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.