Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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Author: Vidas V.
If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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Please visit Marketing Land for the full article.
DialogTech and LiveRamp join to make calls a display optimization tool
Partnership brings call-conversion-based audience targeting to display.
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Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
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The ins and outs of keyword research
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
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What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
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[Reminder] Upcoming webcast: Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing…
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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Can location make native ads better and more relevant?
Placecast says its new location-enabled units outperform conventional native ads.
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4 tactics to generate quality leads from social media
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels.
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Viewability is a big part of the journey, but it’s not the destination
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media.
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MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…
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Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator
Last Saturday, Ashley Zeckman presented to a packed room of bloggers and shared a presentation titled: Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator at the annual MN Blogger Conference. The MN Blogger Conference offers a great opportunity for bloggers and content marketers to gather and learn […]
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MarTech Europe is just 2 weeks away – don’t miss out!
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…
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Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
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Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Say hello to the newest intelligent agent, Ozlo
Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
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