With mobile gaming revolutionizing product placement and brand awareness, one surprising demographic is leading the charge.
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Author: Vidas V.
Why Business Owners Must Rely on Data (and Not Gut Feelings) When Making Marketing Decisions
Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions.
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Borekas Founder Uzi Wizman on Creating a Food Business from Social Media
Interview with Uzi Wizman, founder of Borekas and PSY Street Kitchen, about growing a brand from an Instagram Story and sharing culture with the world.
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3 Ways Leaders Can Use Data to Grow in Shrinking Economies
Business leaders need to find a way to make sense of this dynamic environment and use it to their advantage — and they can do so with data. Here’s how.
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Barbie, la película, es una máquina publicitaria: así es como Barbie y otras 4 superproducciones dominaron el arte del marketing
Se dice que el presupuesto de marketing de Barbie era de $150 millones de dólares y la película superó esa cifra en su fin de semana de estreno. Así es cómo su equipo de marketing lo logró.
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Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.
How to keep your marketing flexible, agile, and adaptable.
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How ChatGPT Is Changing Digital Marketing (for Better or Worse)
The current state-of-play strengths, weaknesses and potential of this breakthrough tech, and why owners and other execs should be aware of its capability gaps.
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McDonald’s Sales Surge Following Grimace Shake TikTok Take Over
The 52-year-old character went viral while promoting the Grimace Shake.
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‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
‘Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off.
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How To Build a Strong Real Estate Brand Online and Increase Trust With Clients
Real estate professionals face unique challenges online. Building a stand-out brand is key to overcoming those obstacles and turning your agency into the go-to in your market.
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6 Steps to Effectively Tell a Story With Your Marketing to Gain Clients and Make More Sales
These are time-tested storytelling strategies that I have implemented within my own companies successfully over many years of refinement.
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Gen Z Wants Starbucks, Not This 131-Year-Old Coffee Brand — But Its First Product Launch in Almost a Decade Could Change That
It was once the best-selling coffee brand in the U.S.
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5 herramientas gratuitas de inteligencia artificial para llevar tu contenido al siguiente nivel
¿Quieres utilizar algo más que GPT? Aquí tienes las herramientas que yo uso para mejorar mi marketing, producción de contenido y publicidad.
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¿Elon Musk se está arriesgando demasiado? ¿Por qué el cambio de marca de Twitter a ‘X’ podría parecerse a estos 6 errores de rebranding?
El rebranding exitoso requiere de una comprensión profunda del sentimiento del consumidor y una visión clara para el futuro.
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70% of Small Business Owners Say Online Marketplaces Help Them Boost Sales — and Now It Can Be True For You.
To combat the expensive and burdensome overhead of physical retail stores, small businesses should fully embrace online marketplaces. Here are five compelling reasons why.
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Follow This Formula to Craft Compelling Narratives In Your Video Content
Storyboarding can make all the difference in your video’s success. Follow this step-by-step process to make it easier.
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Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
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