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Demandbase boosts its B2B early warning system

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Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers.

Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests.

This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quickly, so marketers get a better idea of what a web user is looking for, earlier in the search.

Called Real-Time Intent, it processes much of the same kind of data as previously — website visits, form fill-outs, pages viewed and the like. But it can now treat pages viewed and other data as early intent signals and act on those signals in real time.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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