Google and others expand initiative launching new RCS messaging platform

SMS text messaging is undergoing a major renovation, with the announcement late last week of an expansion in the initiative by Google, carriers and manufacturers to launch a new standard, Rich Communications Services (RCS) for Android. The initiative itself was announced a year ago.

A new Android Messages application — which supports SMS and MMS, as well as RCS — will replace the current Android native messaging app, Messenger for Android.

It’s a direct response to the capabilities offered by such messaging apps as Facebook’s WhatsApp and Messenger, Apple’s iMessage, third-party products like Line and others. These offerings are quickly moving beyond messaging, becoming full-fledged communications platforms, and now Android has one built in.

RCS enables group chats, higher quality images in messages, location sharing, video calls, appointment scheduling, prescription refilling and the ability to read receipts or get directions, all within the new Messages.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: Mobile MarketingChat & Text Messaging Apps