Google beefs up Store Visits reporting in AdWords in time for Black Friday

Google is pulling Store Visits data into more AdWords reporting to help retailers and brands gain a deeper understanding of how their ads are impacting store foot traffic.

The search giant has also shared insights on mobile search trends and store traffic patterns from Black Friday weekend last year. Mobile played a key role in shopping searches leading up to stores opening for Black Friday sales last year. On Thanksgiving day, 59 percent of mobile shopping searches occurred before 6:00 pm when in-store foot traffic started to pickup.

For more on the new Store Visits reporting and Google shopping insights, read the full article on Search Engine Land.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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Black Friday & Cyber MondayChannel: SEMHoliday RetailerUncategorized