Google gives app marketers more ways to promote their apps with ads

Ads in “You might also like” on Play

To give advertisers another way to promote app discovery in Google Play, Google is opening up ad inventory in the “You might also like” carousel of recommended apps in Google Play that appears when people search for or install apps.

Earlier this year, Google updated the targeting capabilities in Universal App Campaign and announced the ads now have generated over 3 billion app installs.

Target users likely to make a in-app purchases

The final update applies to Android developers only. Android app developers can now choose in-app purchases as the conversion type they want to measure (as opposed to installs) and then use that in-app purchase data from Google Play in Universal App Campaigns to target similar users modeled from that customer based.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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Channel: Mobile MarketingGoogleGoogle: AdWordsGoogle: Google PlayGoogle: MobileMobile MarketingMobile Marketing: App Promotion Ads