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Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs).
It’s a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” according to an institute set up to promote and research them.
And you may be looking at that Customer Relationship Management (CRM) system you have, or thinking about the Data Management Platform (CMP) you use, and asking yourself:
They each have a lot of data about my customers, prospects and targets. Aren’t they essentially the same?
Glad you asked. So we pinged Buck Webb, VP of Cloud Solutions at RedPoint Global, for his perspective, since his company offers a Customer Data Platform.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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