How marketing ops can deliver value to the C-suite

Having the right marketing stack is just one component of a successful marketing operations department in your organization. Having great people and executing a best-in-class process completes the three circles of the martech Venn diagram for success.

Marketing ops departments are often bogged down in one of two scenarios: (1) There aren’t any clearly defined processes to follow, or (2) there is a set of antiquated, overburdened processes that stifle or kill progress.

At this week’s MarTech Conference in Boston, Laura Patterson, president of VisionEdge Marketing, addressed these challenges, delivering a presentation on Tuesday on “How to implement best-in-class processes, the foundation of your marketing operations.”

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Peter Ladka

Peter Ladka founded GeekHive in 1997 as a small startup, and today they’re a leading technology partner, focusing on strategic martech initiatives for some of the biggest brands and agencies in the world. As President, Peter focuses on strategic business management and developing strong partner and client relationships for the GeekHive brand. Peter remains deeply committed to the values on which GeekHive was founded; offer high-quality service to their clients and provide opportunities for meaningful growth for their employees.

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Channel: Martech: MarketingMartech Column