How to optimize for voice search

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The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is useful on your PC and smartphone using their app:

cortana-voice-search

According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens.

This means SEO professionals need to start thinking about content and SEO differently.

Searching by voice is a hot topic among forward-thinking SEO professionals. At SMX West 2017 last month, Benu Aggarwal had a popular session on the subject, “Optimizing Content for Voice Search and Virtual Assistants.” During that session, she gave some great tips on how SEOs can start thinking and planning for a different type of search strategy for voice searches.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


About The Author

Sherry Bonelli is the Local Search Evangelist at BrightLocal. She leads BrightLocal’s Research & Content programs and champions the needs of their SEO Agency and SMB customers. Having worked in digital marketing since 1998, Sherry has a Master’s Degree in Internet Marketing along with numerous digital marketing certifications. In her “spare” time, she is a volunteer mentor for the SCORE East Central Iowa Chapter where she coaches small businesses on how to use digital marketing effectively. Sherry frequently gives workshops and speeches on digital marketing topics to local business owners.


 

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