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Intercom releases what could be the first civilized bot

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The civilized bot has arrived.

As bot makers begin to differentiate their wares, customer communications platform Intercom is out this week with a bot — named Operator — which it says is the first one to care “what an end user’s experience is like.”

For its 17,000 or so client companies, Intercom provides a dashboard that receives live chat messages through a brand’s website chat window, emails, custom application or profile pages on Twitter and Facebook Messenger.

Although Intercom has provided some automated communications, such as messaging through those channels to collect email addresses, all other communications through its platform have been chats — either live or asynchronous, where the message remains visible and is answered later.

Operator is its first bot, and it is available for sites, emails or custom applications, although not yet for Twitter or Messenger.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.


 

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