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Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.
Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed into an app on a given day, from specific countries or networks and based on five to 60 days of recent history. Here’s a sample screen:
VP for International Business Development Tal Shoham told me that “no one else has an app ad LTV tool” that coalesces data from a variety of ad networks all at once, although other platforms have access to similar info.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.