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When brands or agencies conduct influencer campaigns, they often utilize the platforms and networks of a provider specializing in getting this kind of word out.
As an alternative, Austin-based influencer provider Markerly is releasing this week a white-labeled, cloud-based version of its platform, which it describes as “influencer network as a service.”
COO and co-founder Justin Kline told me that, to his knowledge, this is the first white-label influencer network for brands and agencies.
Through this “build-your-own-network” feature, a brand or agency can customize the screens with its logo and look and feel, receive its own URL and maintain control and ownership of its own data.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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