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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Jun 5, 2017 by Stephan Spencer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. - WWDC: Safari will block third-party trackers from following users around the web
Jun 5, 2017 by Ginny Marvin
Trackers will not be able to use browsing behavior for ad targeting. - Google updates YouTube creator guidelines for ad-friendly content
Jun 5, 2017 by Ginny Marvin
For advertiser brand safety protections, hateful and incendiary content will not be monetized. - Beyond the martech stack: It takes an orchestra to solve the customer experience
Jun 5, 2017 by Barry Levine
The vision of a customer-focused single entity is becoming the Holy Grail for brands. - A tale of two cake smashes: How to choose between live and recorded video
Jun 5, 2017 by Brent Hieggelke
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization. - Not your father’s billboards: Interactive out-of-home is coming of age
Jun 5, 2017 by Barry Levine
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more. - In Massachusetts, retailers’ cookies will soon lead to sales tax
Jun 5, 2017 by Barry Levine
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state. - Mobile marketing and in-store sales: what’s the correlation?
Jun 2, 2017 by Digital Marketing Depot
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital.
Online Marketing News From Around The Web:
Analytics
- Getting Serious About ABM Metrics to Measure, MarTech Advisor
Blogs & Blogging
Business Issues
- Amazon Takes On Remote Outpost in the Land of Bricks and Mortar, Bloomberg
- Dissecting Marissa Mayer’s $900,000-a-Week Yahoo Paycheck, The New York Times
- Mark Zuckerberg’s tour of America: Documenting the Facebook billionaire’s IRL tour of 30 states, Quartz
Content Marketing
- 16 Content Marketing Mistakes Everybody Makes, MarketingProfs
- 4 Telling Trends That Predict the Future of Content Marketing, Convince and Convert
- 5 Signs It’s Time to Stop Your Content Marketing Campaign, Search Engine Journal
- 8 Tips For Fast and Efficient Content Writing, Movable Ink Blog
- How to Turn Long-Form Content Into Multiple Pieces, MarketingProfs
- Why Visibility Is Key for Content Marketing Success, contently.com
Copywriting, Design & Usability
- The State Of Advanced Website Builders, Smashing Magazine
Domaining
E-Commerce
- EBay launches ‘Fill Your Cart With Color’ campaign, Retail Dive
- Ecommerce Keeps Growing and Growing, Multichannel Merchant
- How To Transform Your eCommerce Business With 11 Simple Tips, Crazy Egg
- What online fashion brands can learn from Amazon’s stores, Digiday
Email Marketing
- Lessons on starting an email list, Practical Ecommerce
- Single Email or Series? Choosing the Most Effective Automation for Your Business, MailChimp Blog
General Internet Marketing
- 10 Tips for Getting the Most Out of Your Marketing Efforts, Small Biz Trends
- 3 Invaluable Lessons on Transforming a Brand from a CMO, Social Media Explorer
- 31 Marketing Barriers and How to Break Through Them, Small Biz Trends
- What influencer marketing really costs, Digiday
MarTech
- How to Integrate AI Into Your Marketing Strategy, Search Engine Journal
- New Google Ad Filter Frightens Publishers, Ad Tech PLayers, AdAge
- Talking MarTech Careers with Andrew Dod, CMO at SharpSpring, MarTech Advisor
Reputation Management
Social Media
- 9 of The Easiest Ways to Increase Sales on Instagram Right Now, Jeff Bullas
- Defending Against Social Media Hacks: Everything You Need to Know, Adweek
- Facebook Ads or Instagram Ads? Here’s How to Rock Both, The AdStage Blog
- Facebook Celebrates Pride Month, Facebook Newsroom
- Facebook is broken, TechCrunch
- Facebook now lets you find and contact your government reps right from your posts, TechCrunch
- How to Manage Instagram via the Facebook Inbox, Social Media Examiner
- How to Stalk Competition & Create an Unbeatable Strategy, Search Engine Journal
- Instagram’s head of design on how to build a design team and shipping Stories, TechCrunch
Video
- Facebook tries to woo gamers with E3 livestreaming, VentureBeat
- High-end Livestreaming that Won’t Break the Bank, Small Biz Trends
- How Bayer cut its video ad rates 70 percent by bringing its DMP in-house, Digiday
- Marketing to Generation X? Here’s What They’re Watching on Youtube, Shopify Plus
- Video Marketing Nuggets in Mary Meeker’s 2017 Internet Trends Report, Tubular Insights
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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