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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Buyer’s Guide: Marketing Automation Matrix
Aug 2, 2017 by Digital Marketing Depot
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization. - How to do advanced page-level keyword research
Aug 2, 2017 by Andrew Dennis
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. - 3 ways to use search query data from Google Search Console
Aug 2, 2017 by Dianna Huff
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. - The impact of GDPR on marketing technology and cybersecurity
Aug 2, 2017 by Travis Wright
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. - Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
Aug 2, 2017 by Malcolm Cox
Being late to the martech space has its advantages. Besides learning from the industry’s experience in ad tech, says contributor Malcolm Cox, you can also draw upon these six old adages. - Markforged’s top marketer on making the leap from martech leader to CMO
Aug 2, 2017 by Amy Gesenhues
Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.” - 4 deceptive Google Analytics metrics that fool retail marketers
Aug 2, 2017 by Stephen Murphy
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. - Even Financial launches tool to semi-automate financial compliance for online ads
Aug 2, 2017 by Barry Levine
The Programmatic Compliance Tool — which Even says is the only one to track compliance after the click — sends suspected violations to human supervisors. - Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Aug 2, 2017 by Barry Levine
In addition to assisting/replacing the M project, Ozlo could help weed out fake news and colonize a variety of devices. - Facebook will rank links to slow-loading pages lower in people’s news feeds
Aug 2, 2017 by Tim Peterson
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds. - LADbible outperforms UNILAD as most watched video creator with 2.8B video views
Aug 2, 2017 by Amy Gesenhues
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in June. - [Survey] Marketing organizations in the age of martech
Aug 2, 2017 by Michelle Robbins
Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation. - Video: Amazon Spark is already overrun with #sponsored posts
Aug 2, 2017 by Tim Peterson
During a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored. - Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone
Aug 1, 2017 by Greg Sterling
Revenues were $45.4 billion; 41 million iPhones sold, iPad sales up 15 percent.
Online Marketing News From Around The Web:
Analytics
- Harness the Value of Your PR Program with Nine New PR Metrics, MarTech Advisor
- How Can You Measure the Successes and Failures of Content?, Vertical Measures
Business Issues
- SEC Asks Twitter Why It Doesn’t Disclose Daily User Number, AdAge
- What’s Behind Medium’s Talkshow Acquisition, CMS Wire
Content Marketing
- 25 Predictions for Content Marketing in 2022, Content Marketing Institute
- Copywriting Hacks: How to Write Irresistible Headlines, Subheads And Body Copy, Jeff Bullas
- Launch a Content Marketing Program Quickly: A 10-Step Process, MarketingProfs
E-Commerce
- 5 Types of Tools Every Fast-Growing E-commerce Business Should Consider, The Blog Herald
- Study: 72% of coupons used in 2016 affected shopping behavior, Retail Dive
- Top Omni-Channel Logistics & Supply Chain Challenges in Ecommerce, Shopify Plus
Email Marketing
- 5 Questions with an Email Expert: Courtney DeCosimo of ICF Olson, Movable Ink Blog
- Email Automation for service-based businesses, VerticalResponse
General Internet Marketing
- Our 9 Favorite Pieces of Marketing Wisdom, Contently
- The 7 Ways Social Media Influencers Can Make Money, MediaKix
Internet Marketing Industry
- Amobee Appoints Advertising Industry & Technology Veterans Katie Ford and Shouvick Mukherjee as Chief Client Officer and Chief Technology Officer, Business Wire
- Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data, PR Web
- IAB Names Craig Coleman Vice President of Marketing, Business Wire
MarTech
- How The Cloud Will Disrupt The Ad Tech Stack, AdExchanger
- The Honeymoon Period for Chatbots, Razor Social
Mobile/Local Marketing
- Best Practices to Improve Mobile Site Performance, Facebook Media
- How mobile is changing back-to-school, Mobile Marketer
- The iOS 11 Update Gives Mobile Marketers a Chance for a Do-Over, CMS Wire
Social Media
- How wannabe Instagram influencers use bots to appear popular, Digiday
- Using Social Media for Enterprise Local Marketing: Comparing Twitter and Facebook Marketers, Street Fight
- What to Pin to Pinterest in August, Tailwind Blog
Video
- 5 Simple Steps to Create Great Video Content for a Blog, The Blog Herald
- How To Make YouTube Ads Work For You (Complete Guide), Ignite Visibility
- Simple Ways to Adapt Your TV Commercials for Facebook and Instagram, Facebook Business
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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