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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- All-new MarTech Today guide: Enterprise Digital Personalization Tools
Sep 27, 2017 by Digital Marketing Depot
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. - Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
Sep 27, 2017 by Brian Solis
In an age when consumers expect deep personalization, AI is here to help. So what’s the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption. - Spotify launches self-serve platform for audio ad campaigns
Sep 27, 2017 by Ginny Marvin
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service. - Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Sep 27, 2017 by Amy Gesenhues
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site’s creator community. - B2B products are facing a CX make-or-break moment. Here’s why
Sep 27, 2017 by Brent Sleeper
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. - MailChimp adds Google Ads as it becomes a multichannel platform
Sep 27, 2017 by Barry Levine
This is the third ad tool addition this year to the Atlanta-based email marketing platform. - How SAP’s purchase of Gigya could change the identity management landscape
Sep 27, 2017 by Barry Levine
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms. - Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue
Sep 26, 2017 by Tim Peterson
Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money. - Twitter tests doubling the length of tweets to 280 characters
Sep 26, 2017 by Tim Peterson
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
Online Marketing News From Around The Web:
Business Issues
- Facebook shows progress thwarting election interference in Germany, TechCrunch
- Google acquires Bitium to boost its cloud identity management capabilities, VentureBeat
- House Probes Russian Ads Seeking to Influence Energy Markets, Bloomberg
Content Marketing
- B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends, MarketingProfs
- New Research Reveals Habits of Top Content Marketers, Content Marketing Institute
- The Future of Content: How to Satisfy Future Audiences, CMS Wire
E-Commerce
- 4 Predictions for the 2017 Holiday Shopping Season, Practical Ecommerce
- A Merchant’s Guide to Holiday Ecommerce Fulfillment Success, Multichannel Merchant
- Study: Cyber Monday now more popular than Black Friday, Retail Dive
Email Marketing
- How to drive conversion using a value proposition-focused testing strategy in email marketing, MarketingSherpa Blog
- Optimizing Email Marketing Techniques by Parry Malm, CEO, Phrasee, MarTech Advisor
General Internet Marketing
- 3 Ways to Turn Your Brand’s Supporters Into Fans, Marketo
- Turning off retargeting could hurt publishers and empower Google, Facebook, Digiday
- Welcome to the Era of Thoughtful Marketing, MarTech Advisor
Internet Marketing Industry
- DialogTech Helps Drive Growth with AI and Predictive Analytics, DialogTech
- Former HPE Cloud CMO Bobby Patrick Joins UiPath to Accelerate Robotic Process Automation Adoption, MarketWatch
- MindTickle Partners with Playboox to Drive Sales Process Execution Excellence for B2B Sales Organizations, MarketWired
MarTech
- AI is revolutionizing neuromarketing, VentureBeat
- Is trading technology poised for a header bidding-style disruption?, Digiday
- Mastercard’s CMO Believes Marketers Are Too Focused on the Latest Tech Gadget, Need to Get Back to Basics, Adweek
Mobile/Local Marketing
- App Annie: App usage doubles in 2 years as mobile web fades, Mobile Marketer
- Marketers Must Redefine “Premium” In Mobile, adexchanger.com
- Tech and Brand Partnerships Point to a New Future of Mobile Shopping, Street Fight
Social Media
- 105 Leading Social Networks Worldwide, Practical Ecommerce
- How to Build and Maintain a Loyal Social Media Following, MarketingProfs
- Twitter workarounds give anyone 280 characters to play with, Engadget
Video
- 3 Ways to Measure Your YouTube Performance, Social Media Examiner
- How Jungle Creations is Winning Sponsored Video on Facebook, Tubular Insights
- Is It Time for Your Brand to Start 360-degree Facebook Live Streaming?, Socialbakers
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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