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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 5 ways to balance technical & non-technical SEO
Aug 9, 2017 by Jim Yu
Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. - Apple Search Ads: Still tapping after 6 months of testing
Aug 9, 2017 by Anna Shirley
Columnist Anna Shirley shares her impressions of Apple’s App Store search ads platform, highlighting its positive and negative aspects. - The future of AI marketing applications in retail
Aug 9, 2017 by Daniel Faggella
From customer segmentation to virtual agents, columnist Daniel Faggella explores the ways artificial intelligence is reshaping retail marketing. - 3 ways to tap into AI to get more results
Aug 9, 2017 by Nandini Rathi
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics. - Facebook bans advertisers, Pages that disguise links violating its rules
Aug 9, 2017 by Tim Peterson
Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies. - Google’s new HR product is a game changer: Which industry is next?
Aug 9, 2017 by Nate Dame
With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads — and why it’s time to start thinking about how Google could affect your long-term goals. - How to personalize content for locals
Aug 9, 2017 by Megan Hannay
How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users. - Forrester report: Automation is taking over customer interaction
Aug 9, 2017 by Barry Levine
Agents, bots, intelligent self-service and hardware robots are coming for your customers. - Salesforce’s Social Studio can now see
Aug 9, 2017 by Barry Levine
The company is adding Einstein Vision to the social management tool in its Marketing Cloud, allowing searches for logos, scenes, foods or objects. - Demandbase boosts its B2B early warning system
Aug 9, 2017 by Barry Levine
Called Real Time Intent, it monitors in real time what B2B users are researching so that vendors have intent-to-buy signals early in the journey. - Google updating site category exclusion options for Google Display Network campaigns
Aug 9, 2017 by Ginny Marvin
The changes are related to brand safety updates first announced in March. - 3 forward-thinking marketing strategies to scale your startup
Aug 9, 2017 by Sweta Patel
When you’re just getting your business off the ground, it’s essential to have a data-driven marketing strategy in place. Contributor Sweta Patel taps three industry veterans to share what’s working for their organizations. - Influencer marketing and ad tech collide: ‘It’s hard to make people programmatic’
Aug 9, 2017 by Tim Peterson
Thanks to technology’s growing role in influencer marketing, managing an influencer campaign may never have required more of a human touch. - Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links
Aug 9, 2017 by Tim Peterson
Of the 1.94 million new followers that 1,100 brands attracted in Q2 2017, 1.10 million were added via deep links versus 205,707 via Snapcodes. - Twitter SEO: Ninja tricks for reputation repair
Aug 8, 2017 by Chris Silver Smith
If you’re looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile. - Martech enablement series : Part 1 — What is ‘martech enablement?’
Aug 8, 2017 by Peter Ladka
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. - Demystifying AI: Understanding the human-machine relationship
Aug 8, 2017 by James Green
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our jobs and our lives.
Online Marketing News From Around The Web:
Analytics
- Analytics approaches every marketer should know #4: Prescriptive analytics, Econsultancy
- Analytics Are Widely Used, but Is the Effort Paying Off?, eMarketer
Business Issues
- Google Employee Memo: Read YouTube CEO Susan Wojcicki’s Response, Fortune
- The New Copycats: How Facebook Squashes Competition From Startups, Wall Street Journal
Content Marketing
- 5 Content Marketing Ideas for September 2017, Practical Ecommerce
- Every Minute, the Internet Goes Through an Incredible Amount of Content, Contently
- Ultimate Content Marketing Distribution Checklist, Heidi Cohen
E-Commerce
- Brands Strike Back: Seven Strategies to Loosen Amazon’s Grip, Wall Street Journal
- Report: Retail’s problems aren’t all Amazon’s fault, Retail Dive
- Your 7-Item Checklist for Choosing the Right Ecommerce CMS, CMS Wire
Email Marketing
- 5 Things You Need to Look for in an Email Service Provider, Constant Contact
- 5 Ways to Make Your Lead Nurturing Emails Stand Out, Marketo
- Emails we love: The sports edition, Emma Email Blog
General Internet Marketing
- Helping publishers bust annoying ads, Inside AdSense
- DIY Site Audit: Possible or Not?, The Blog Herald
- Tools to improve your online marketing campaign, Yoast
Internet Marketing Industry
- Accenture Acquires Marketing Agency Wire Stone to Deliver Connected Customer Experiences, Accenture Newsroom
- Evergage Secures $10M in Series C Funding, Evergage
- More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report, Real Wire
MarTech
- Study: 86% of CMOs plan to invest in AI, machine learning, Retail Dive
- Survival Of The Fittest: The Ad Tech Edition, AdExchanger
- Why SMBs Should Opt for Best-of-Breed Marketing Technology, eMarketer
Mobile/Local Marketing
- Mobile Ads Are Only a Piece of Publishers’ Revenue Pie, MarTech Advisor
- Report: Proximity Solutions Industry Evolving Beyond Retail Marketing, Street Fight
Social Media
- Inside The Partisan Fight For Your News Feed, BuzzFeed
- News Feed FYI: Addressing Cloaking So People See More Authentic Posts, Facebook Newsroom
- What Social Media Automation Can and Cannot Get Right, MarTech Advisor
Video
- Instagram Live Two Person Streaming How To, Refinery29
- Media Companies Are Investing in Multiple Platforms and Longer Video Content, Tubular Insights
- YouTube is down for many users worldwide right now, The Next Web
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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