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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 4 tips to maximize content marketing performance
Apr 20, 2017 by David Freeman
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. - SEO & website design: Everything you need to know
Apr 20, 2017 by Marcus Miller
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. - Is Ripoff Report subverting Google take-downs?
Apr 20, 2017 by Chris Silver Smith
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. - Report: Digital ad growth slows to single digits for first time
Apr 20, 2017 by Ginny Marvin
Search saw minor gains, while social and video sites continued to drive growth. - Personalization in a post-brick-and-mortar world
Apr 20, 2017 by Scott Heimes
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. - Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Apr 20, 2017 by Marketing Land
Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. - Oracle adds ad verification to its data wheelhouse by acquiring Moat
Apr 20, 2017 by Barry Levine
The tech giant can now see data about both ad targeting and ad delivery. - Optimizely buys Experiment Engine for its optimization tools
Apr 20, 2017 by Barry Levine
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile. - Google introduces fully-automated ‘Smart’ display campaigns
Apr 20, 2017 by Ginny Marvin
The new campaign type applies machine learning to all aspects of campaign optimization. - Report: Google Chrome may include ad blocker in both desktop and mobile versions
Apr 20, 2017 by Greg Sterling
The browser is on more than 50 percent of devices globally. - Facebook’s Places Graph makes 140 million locations available to developers for free
Apr 20, 2017 by Greg Sterling
Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
Online Marketing News From Around The Web:
Analytics
- Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?, Adweek
- Social Listening Is More Than Vanity Metrics, Adweek
- Video Measurement Is Broken. Here’s How to Fix It, Contently
- Which Metrics Do You Need in Your B2B Influencer Program?, Simply Measured
Business Issues
- Facebook is looking to hire a head of news products to combat fake news, Recode
- Twitter is tussling with Russia over the data storage law that banned LinkedIn, Quartz
Content Marketing
- 30 Habits of Highly Productive Content Teams, Content Marketing Institute
- 4 Steps to Creating Awesome Interactive Content, Marketo
- 5 Content Marketing Laws for Start-ups to have a Solid Footing, MarTech Advisor
- 6 Reasons Your Next Content Project Is a Mess Before It’s Even Started, Convince and Convert
- 6 Unappealing Content Marketing Practices, CopyPressed
- 6 Underused Content Marketing Strategies That Get Results, Jeff Bullas
- How to Repurpose Content without Getting in Trouble, Convince and Convert
- Save Time Distributing International Content by Following this One Simple Rule, MarTech Advisor
- Why Content Marketing Should Be Like Pop Up Video, CopyPressed
Conversion Optimization
- Web Sites – Six Building Blocks of a High-Converting Lead Generation Form, MarketingProfs Article
Copywriting, Design & Usability
- The Biggest Mistakes of Small Businesses Websites, MarketingProfs
- The Usability Gap: Designing the Right Products for SMBs, Street Fight
Display & Contextual Advertising
Domaining
- Brand owners: please, hire a domain attorney, Domain Name Wire
- Free .Buzz Domain Names Today, Domain Investing
- ICANN loosens Whois privacy rules for registrars, Domain Incite
E-Commerce
- Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers, Marketing Words Blog
- Amazon’s arrival sounds wake-up bell for Australia’s sleepy retailers, Reuters
- EBay’s second-quarter profit forecast falls short of estimates, Reuters
- Proven Ways to Increase Targeted Traffic to Your Ecommerce Store, Small Biz Trends
Email Marketing
- 3 Ways to Build Your Email List In Store, Constant Contact
- Email vs. Direct Mail: Which Is More Effective for Marketing?, MarketingProfs
- Mythbusters: Email’s Dirty Little Secrets, The Data & Marketing Association
- Q4 2016 Marketing Email Open Rates Experienced Slight Decline, KoMarketing
General Internet Marketing
- Online Publishing and Ad Formats & Platforms: Opportunities vs. Challenges, MarketingProfs
- The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need, Unbounce
- When Platforms Can Identify Brands Inside Images and Videos, AdAge
- Which channels do marketers really use?, Econsultancy
Internet Marketing Industry
- Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
- Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
MarTech
- 2017: The age of AI in advertising, VentureBeat
- After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
- Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
- The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
Mobile/Local Marketing
- 7 Local Business Listings You Should Claim Now, VerticalResponse
- Experimenting with Payments to Capture Mobile-First Consumers, Multichannel Merchant
- How App Marketers Can Find Value Beyond the Install, Facebook for Business
- Is Mobile About to Overtake Traditional TV Viewing?, Adweek
Other Items
- PhotoScan: Taking Glare-Free Pictures of Pictures, Research Blog
Social Media
- 5 Myths About Your Clients and Social Media That You Should Forget Right Now, Duct Tape Marketing
- 5 Social Adverts for Driving Stellar Webinar Attendance, The Blog Herald
- 6 Helpful Tips to Boost Social Media Advertising Success, Top Rank Marketing Blog
- Facebook Is Testing Background Colors on Links in Page Posts, Suggested Posts, Adweek
- Facebook is testing small helicopter drone to bring internet to disaster areas, Quartz
- Facebook’s Booming Ad Business Is Only Getting Bigger, Contently
- Here’s How to Create Lists on Twitter, Adweek
- How to Conduct a Social Media Audit, Social Media Examiner
- How to track Facebook’s effect on brick-and-mortar businesses, 3Q Digital
- Instagram Influencer Marketing Is A Billion Dollar Industry, The Blog Herald
- Publishers are seeing another big decline in reach on Facebook, Digiday
- Scale matters: Advertisers are opting for Instagram over Snapchat, Digiday
- The 6 Most Important Social Media Trends of 2017, Contently
Video
- 5 Simple Techniques to Get More Facebook Live Viewers, The Sales Lion
- Digital Video Is UK’s Rising Star, eMarketer
- How to Leverage Online Video to Get the Most Out of The European Market, Tubular Insights
- Introducing our first class of Creators for Change fellows, Official YouTube Blog
- Video Content: The Future of Social Media Marketing, Seer Interactive
- What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
- YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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