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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Look internally to achieve external marketing impact and better results
Jul 24, 2017 by Scott Vaughan
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. - How long does reputation management take?
Jul 24, 2017 by Chris Silver Smith
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. - Developing content for the customer journey
Jul 24, 2017 by Bobby Lyons
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. - Amazon Prime Day’s surprising effects on Google AdWords performance
Jul 24, 2017 by Andy Taylor
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale. - Voice is an important new channel for brands to measure, but not in a silo
Jul 24, 2017 by Chris Wareham
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets. - It’s a pressure-packed holiday season for retail
Jul 24, 2017 by Evan Magliocca
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. - YouTube to sunset Video Editor & Photo slideshows on September 20
Jul 24, 2017 by Amy Gesenhues
The features are being retired due to limited usage so that YouTube can focus efforts on new tools. - Accelerate your marketing with the MarTech Power Pack
Jul 21, 2017 by Marketing Land
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization.
Online Marketing News From Around The Web:
Analytics
- Get Them Hooked: Evaluate Tools to Measure Online Engagement, MarTech Advisor
Business Issues
Content Marketing
- 11 Content Marketing Tips to Build Your B2B Business, Top Rank Marketing Blog
- Content and the Knowledge Economy, Marketo
- Survey: Challenges Still Surround Content Marketing as a Business Asset, KoMarketing
E-Commerce
- Amazon Lures Publishers to New Social Network by Paying Them to Post, Wall Street Journal
- Introducing the Black Friday – Cyber Monday Health Check, Shopify Plus
- Making the Most of the Omnichannel Customer Experience, Multichannel Merchant
Email Marketing
- 3 Ways Social Media Can Supercharge Your Email Marketing Strategy, Social Media Explorer
- Email Access: Top Devices, Clients, and Platforms, MarketingProfs
- Study: Mobile email grows almost 2x in 5 years, Mobile Marketer
General Internet Marketing
- Google finding bogus ads on programmatic exchanges, Business Insider
- Marketers’ Top 5 Challenges & How to Overcome Them, MarketingProfs
- The Art and Science of Planning a Marketing Budget, CMS Wire
Internet Marketing Industry
- Mobile Advertising Leader Kargo Names Steven Filler SVP Sales, Europe for New Regional Initiatives, Kargo
- Redbrick Brings Influencer Marketing Campaigns Under One Roof, PR Newswire
- Scorpion Acquires Digital Marketing Leader Driven Local, PR Newswire
MarTech
- How brands are using AI to close the social commerce loop, Digiday
- Is AI for Marketing All Hype? 3 Experts Weigh In, MarTech Advisor
- Is marketing technology entering a post-platform era?, Chief Marketing Technologist
Mobile/Local Marketing
- How Four of the Biggest Mobile Messaging Apps Stack Up, eMarketer
- LinkedIn Lite launches as an Android app in India, coming to 60+ countries soon, TechCrunch
Social Media
- Facebook Ads for B2B: Presenting the Right Content at the Right Time, PPC Hero
- Instagram Hashtag Research: How to Find Great Hashtags Fast, Tailwind Blog
- Why Hacking Social Media Algorithms Is a Dangerous Game, Stone Temple
Video
- How To Turn Your iPhone Into A Video Marketing Machine, Crazy Egg
- Marketers find a new video platform: Amazon Echo Show, Digiday
- Outstream Ads Can Solve The Premium Video Ad Unit Shortage, AdExchanger
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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