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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Online retail sees continued growth with digital commerce up 14% YoY [Report]
Aug 8, 2017 by Amy Gesenhues
Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape. - Facebook looks to clean up Audience Network with higher standard for counting clicks
Aug 8, 2017 by Tim Peterson
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. - Measuring social traffic effectiveness when conversion is not the goal
Aug 8, 2017 by Mark Traphagen
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. - Crimson Hexagon boosts its visual recognition of social pics
Aug 8, 2017 by Barry Levine
Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and activities, as well as logos.
Online Marketing News From Around The Web:
Business Issues
- Facebook kills Lifestage social network app for high schools that looked like Snapchat, Business Insider
- Google Fires Author of Divisive Memo on Gender Differences, Bloomberg
- What Will Amazon Do With Whole Foods?, Street Fight
Content Marketing
- B2B Content Marketing: Planning Better Content Experiences, MarketingProfs
- How to Succeed in Retail Content Marketing, Content Marketing Institute
- The State of Content Strategy, Contently
E-Commerce
- Optimize These 12 Types of Conversions for Ecommerce Success, Practical Ecommerce
- Survey: 68% of app users want deals and offers, Retail Dive
- The Roadmap to a Trustworthy Ecommerce Site, Multichannel Merchant
Email Marketing
- 5 Tips to Grow Your Email List With WordPress, Constant Contact Blog
- Holiday Email Campaign Performance by Holiday, Offer Type, and Day of Week, MarketingProfs
- Twenty Percent of Global Commercial Email Fails to Reach the Inbox, Return Path
General Internet Marketing
- Study: 61 Percent of Surveyed CMOs and Sales Leaders Say Cognitive Computing Will Be a Disruptive Force in Their Industries – But Are They Ready for the Disruption?, IBM News Room
- Three Ways to Reach the Millennial Audience, MarTech Advisor
- Why a CMO makes a perfect CEO: Opportunities and Challenges when Making the Switch, The CMO Club
Internet Marketing Industry
- MPP Global Installs Key Executives to Bolster U.S. Team, MPP Global
- Toluna Unveils QuickCommunities, a Transformative DIY Community Product to its Insight Platform, MarTech Advisor
MarTech
- Here’s Why Insight Engines Are the Next Big Thing, CMS Wire
- The 25 Top Social Media Management Tools for Businesses of All Sizes, The Buffer Blog
- The Era of the Marketing “Math Men” Bob Hale, Alterian CEO talks Martech Skills, MarTech Advisor
Mobile/Local Marketing
- Report: New Apple Watch will directly link to mobile networks, Mobile Marketer
- Rewarded Video Ads Get Thumbs Up from App Publishers, eMarketer
Social Media
- B2B vs. B2C Marketing: Social Media Platforms, Trends, MarketingProfs
- Facebook kills Lifestage social network app for high schools that looked like Snapchat, Business Insider
- Thank you for using the Facebook Groups app, Facebook
Video
- Expanding the ability to appeal more videos, YouTube Creator Blog
- Go LIVE with a friend, Instagram
- The Performance of Mobile-first Video on Facebook and Instagram, Facebook for Business
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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